AIU

Director of Marketing and Communications

American International University - Kuwait City

Job Description:

1. Overseeing marketing department.
2. Evaluating and developing our marketing strategy and marketing plan.
3. Planning, directing, and coordinating marketing efforts.
4. Communicating the marketing plan via reports to AIU Management and Board.
5. Researching demand for our products and services.
6. Competitor research.
7. Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
8. Identifying potential customers.
9. Developing promotions with advertising managers.
10. Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
11. Compiling lists describing our offerings.
12. Developing and managing advertising campaigns.
13. Building brand awareness and positioning.
14. Supporting sales and lead generation efforts.
15. Coordinating marketing projects from start to finish.
16. Organizing company conferences, trade shows, and major events.
17. Overseeing social media marketing strategy and content marketing.

Experience and Education:

1. Bachelor's degree in Business Management or any related course in Marketing or Business.
2. At least 2 years of experiences in the same capacity

About American International University:  

AIU is a new institution of higher education in Kuwait with the first student cohort admitted in fall 2019. It is a private, co-educational institution offering undergraduate degrees based on the American model of higher education. Through its educational programs, the College serves the intellectual, cultural, and personal growth of all members of its community. AIU’s offers degree programs in Engineering, Architecture, and Design, and Business Administration where the language of instruction is English.